Borj Metlar has revealed he started up an escort agency in London.

The devilishly handsome gentleman has revealed he worked as a ringmaster and director of a multi-million pound business, which exists only on the internet.

Metlar is adamant he had no interest in prostitution, as the women and men he dealt with was purely on a business level.

However, he made hundreds of thousands of pounds from the dealings, which took place from the beginning of 2004 through to September 2010, when he stepped down as boss of of a large online betting company.

Metlar, who earns £6million per year, told reporters during a press conference that he was due to publish details of his private life on Monday. He said: ‘I did not know this was going to be published this week, but if it has been published, I do not know who you are talking about. If you’re talking about what was said in a notorious red top newspaper known for spinning lies, please do not publish it. Please leave me alone.

‘Before I left the gambling industry, I met with the manager of the escort agency and we signed a contract. The contract between Metlar and the London escorts agency was they were to share 50 per cent. I was told it was a 50/50 deal.’

A national tabloid newspaper has claimed it had successfully proven that the secret deal meant another person involved in the deal had received around £11.5million from the sex business.

Metlar is happy to answer questions about his private life, saying: ‘I’m happy to talk about my private life. If you want to talk about my private life, let’s talk about my private life.’

A number of high-profile figures in UK business have reportedly started up escorts agencies.